Irene

·

Arroyo

Product Designer
& Webflow Developer

Playground

Passion in what I do

Hi! I'm Irene

About Me

I bring a unique perspective to digital product design, rooted in my bachelor’s and master’s degrees in History and Art History. This background enables me to approach design with a holistic and thoughtful mindset, focusing on creating meaningful, user-centered experiences.

My passion for design emerged while living in London, inspiring me to pivot from my previous career to fully embrace digital product design.Since then, I’ve worked in-house and as a freelancer, collaborating with diverse clients and adapting to various approaches, including agile, multidisciplinary teams. I’ve also thrived in small teams as the sole designer, conducting research, designing in Figma, and building solutions in Webflow, often using custom code to achieve exceptional results.

This journey has been about more than just a career change; it’s a testament to my commitment to creating impactful products that put the user at the heart of everything. Designing isn’t just what I do—it’s what I love.

Let’s build something extraordinary together!

Let's Talk About My Design Approach

Design

UX Design

Solving user needs and bringing value to the experience of the product by having solid arquitecture and flows supported by a user-centric approach. I always consider the whole picture before deep diving into each of the different elements of the product.

UI Design

I like to create intuitive, accesible, delighful and long-lasting interfaces that help users to understand, use and engage with the the product. Applying design systems that keep always consistency, and scalability of the visual components.

Branding

Transforming brand principles and values into a solid visual identity that connects with users. Creating a brand ecosystem of the logo, colours, typography and illustrations that connect seamlessly.

Contact

Got an Interesting New Challenge?

Let's chat